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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …
Persistent link: https://www.econbiz.de/10014371857
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Levin, Aron - 2020 - 1st ed. 2020
advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals …
Persistent link: https://www.econbiz.de/10012398982
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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New marketing strategies the facebook
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10010492494