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Social web
Consumer behaviour
83,816
Konsumentenverhalten
81,366
Bibliometrics
20,547
Bibliometrie
20,429
Theorie
10,054
Theory
9,901
Relationship marketing
9,232
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9,201
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7,724
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7,683
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6,838
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6,798
Customer satisfaction
5,797
Online-Handel
5,747
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5,736
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5,688
Kundenzufriedenheit
5,639
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5,439
Social Web
5,065
Online-Marketing
4,697
Internet marketing
4,687
Service quality
4,583
Dienstleistungsqualität
4,539
Deutschland
4,473
Brand
4,376
Markenartikel
4,367
Einzelhandel
4,262
Retail trade
4,222
Germany
4,167
Electronic Commerce
3,790
Werbewirkung
3,731
Advertising effects
3,692
E-commerce
3,684
Verbraucherverhalten
3,589
Experiment
3,484
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3,481
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3,142
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3,062
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2,924
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
17
Martínez-López, Francisco J.
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Chen, Huan
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lim, Weng Marc
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
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Edward Elgar Publishing
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
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1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
224
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
47
Journal of marketing communications
47
Psychology & marketing
47
International journal of electronic marketing and retailing : IJEMR
43
International journal of consumer studies
40
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of business information systems : IJBIS
36
Journal of management information systems : JMIS
36
Electronic commerce research
35
Marketing intelligence & planning
35
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
Journal of travel and tourism marketing
34
Information systems research : ISR
33
Journal of marketing management : MM
33
Journal of marketing
32
Tourism management : research, policies, practice
32
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of hospitality marketing & management
26
Journal of strategic marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of the Academy of Marketing Science
25
International journal of contemporary hospitality management
24
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ECONIS (ZBW)
5,063
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1
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
3
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
4
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
5
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
6
The current state of research of word-of-mouth in the health care sector
Pauli, Gerlinde
;
Martin, Sebastian
;
Greiling, Dorothea
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014252130
Saved in:
7
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
8
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
Saved in:
9
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
10
The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong
;
Lu, Yaobin
;
Wang, Bin
;
Wu, Sibin
- In:
Information & management : the internat. journal of …
52
(
2015
)
4
,
pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
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