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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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Social commerce and the hedonic utilitarian nexus : an empirical analysis
Barakat, Karine Aoun; Dabbous, Amal; Sayegh, May Merhej - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 28-48
Persistent link: https://www.econbiz.de/10012605358
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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Hedonic and utilitarian effects of the adoption and use of social commerce
Plaza-Lora, Ángela; Villarejo-Ramos, Ángel Francisco - In: Cooperative and networking strategies in small business, (pp. 155-173). 2017
Persistent link: https://www.econbiz.de/10011582643
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
Persistent link: https://www.econbiz.de/10013368917
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Hedonic vs. utilitarian value : influencing on social networking sites adoption of institutional investors
Haque, Md. Ziaul; Qian, Aimin; Islam, Md. Shariful; … - In: International journal of business information systems : … 41 (2022) 4, pp. 525-547
Persistent link: https://www.econbiz.de/10014286358
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It is not for fun : an examination of social network site usage
Xu, Chenyan; Ryan, Sherry; Prybutok, Victor; Wen, Chao - In: Information & management : the internat. journal of … 49 (2012) 5, pp. 210-217
Persistent link: https://www.econbiz.de/10009620290