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The impact of social media visual features on acceptance of meat substitute
Septianto, Felix; Kemper, Joya A; Quang, Huy P; Li, Shuge; … - In: International journal of market research 64 (2022) 6, pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
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How green social network affordances enhance pro-environmental behaviour?
Nivedhitha, K. S.; Pasricha, Palvi; Vilma, G. Angelin - In: International journal of consumer studies 48 (2024) 2, pp. 1-29
Persistent link: https://www.econbiz.de/10014531660
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How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors
Wan, Calvin; Lee, Daisy; Ng, Peggy M. L. - In: Psychology & marketing 41 (2024) 8, pp. 1833-1853
Persistent link: https://www.econbiz.de/10015073445
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Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
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Can co-creating a "slow destination" image boost sustainability?
Frías-Jamilena, Dolores M.; Polo-Peña, Ana I.; … - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015076899
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Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas; Moisander, Johanna - In: International journal of consumer studies 33 (2009) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10003834254