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Social web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Social Web
20,859
Panel
19,021
Panel study
18,062
Theorie
14,091
Werbung
13,910
Theory
13,750
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,383
Relationship marketing
10,627
Beziehungsmarketing
10,584
Brand management
9,251
Markenführung
9,186
Deutschland
8,353
Schätzung
8,147
Werbewirkung
8,042
Estimation
7,874
Advertising effects
7,815
USA
7,744
Brand image
7,476
Markenimage
7,446
Germany
7,351
United States
7,306
Online-Handel
6,748
Online retailing
6,734
Customer satisfaction
6,042
Electronic Commerce
5,943
Kundenzufriedenheit
5,868
E-commerce
5,666
Markenartikel
4,857
Brand
4,788
Service quality
4,672
Dienstleistungsqualität
4,620
Einzelhandel
4,472
Retail trade
4,405
Marketingmanagement
4,387
Marketing management
4,350
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4,605
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5,745
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415
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305
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227
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119
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100
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
85
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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ECONIS (ZBW)
20,824
Other ZBW resources
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1
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1
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
3
The influence of consumer-brand relationship on the personalized
advertising
privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
Exploring the effects of media format and disclosure of native
twitter
ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television
advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
8
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.
;
Hessick, Catherine
;
Leggett, Britton R.
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
Saved in:
9
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
10
Facebook versus television :
advertising
value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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