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Social web
Consumer behaviour
81,922
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79,443
Theorie
9,023
Theory
8,859
Relationship marketing
8,809
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8,773
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7,376
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6,548
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5,403
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5,386
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4,671
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4,603
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4,433
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4,365
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4,356
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4,309
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4,263
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4,232
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4,222
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4,093
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4,056
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3,914
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3,647
Verbraucherverhalten
3,597
Werbewirkung
3,560
Advertising effects
3,522
Electronic Commerce
3,511
E-commerce
3,408
Experiment
3,309
Emotion
3,159
Advertising
2,992
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2,904
Privater Konsum
2,849
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
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Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
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Wallace, Elaine
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7
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7
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7
Lorenzo-Romero, Carlota
7
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7
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7
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7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
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Media Economics Institut / Köln
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National Bureau of Economic Research
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OECD
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Peter Lang GmbH
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RWTH Aachen
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1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,601
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1
Envy on social network sites: how reading friend's posts leads to (benign) envy and influences purchase intentions
Lin, Ruoyun
-
2019
Persistent link: https://www.econbiz.de/10012138014
Saved in:
2
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
3
Nostalgia
in on-line brand communities
Koetz, Clara
;
Tankersley, John Daniel
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011595024
Saved in:
4
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
5
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
6
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
Saved in:
7
Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
8
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
9
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
10
Consumer interest in major league baseball : an analytical modeling of Twitter
Watanabe, Nicholas
;
Yan, Grace
;
Soebbing, Brian P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 207-220
Persistent link: https://www.econbiz.de/10011489246
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