Consumer interest in major league baseball : an analytical modeling of Twitter
Nicholas Watanabe and Grace Yan (University of Missouri), Brian P. Soebbing (Temple University)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Watanabe, Nicholas ; Yan, Grace ; Soebbing, Brian P. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 207-220
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| Subject: | social media | Twitter | consumer behavior | major league baseball | economics | Social Web | Social web | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489246