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Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten; Beck, Roman - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
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The impact of interactive corporate social responsibility communication on corporate reputation
Eberle, David; Berens, Guido A. J. M.; Li, Ting - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 731-746
Persistent link: https://www.econbiz.de/10010237028
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Social responsibility : a new buzz word in marketing
Singh, Seema; Joshi, Richa - In: Reinventing management strategies : the design for …, (pp. 56-64). 2014
Persistent link: https://www.econbiz.de/10010436661
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Consumer empowerment in corporate social responsibility : the effect of participatory CSR on company admiration and word-of-mouth communications
Park, Hyojung; Kim, Soo Yeon - In: Corporate communications : an international journal 27 (2022) 2, pp. 346-367
Persistent link: https://www.econbiz.de/10013162817
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Campaign participation, spreading electronic word of mouth, purchase : how to optimise corporate social responsibility, CSR, effectiveness via social media?
Bialkova, Svetlana; Paske, Stephanie te - In: European journal of management and business economics : … 30 (2021) 1, pp. 108-126
Purpose - The purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased demand for transparency and the grown...
Persistent link: https://www.econbiz.de/10012822066
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Determinants of electronic word-of-mouth on social networking sites about negative news on CSR
Garcia de los Salmones Sanchez, Maria del Mar; Herrero, … - In: Journal of business ethics : JBE 171 (2021) 3, pp. 583-597
Persistent link: https://www.econbiz.de/10012546977
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Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
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Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak; Butcher, Ken - In: Journal of retailing and consumer services 33 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
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How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Tam Thien Vo; Xiao, Xinning; Ho, Shuk Ying - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 525-542
Persistent link: https://www.econbiz.de/10012030756
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Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, Katherine; Harness, David - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 886-915
Persistent link: https://www.econbiz.de/10012178449