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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin; Sung, Yoon Hi; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
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The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer; Smalley, K. Bryant; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan; Kim, Shinhye; Bowen, Melanie - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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Retweet to donate? : cause-related marketing in the era of social medialization
Kim, Shinhye; Bowen, Melanie; Wen, Xiaohan - In: European journal of marketing 58 (2024) 4, pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352