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Social web
Indien
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78,761
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10,073
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7,974
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5,877
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5,822
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5,736
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5,735
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5,719
Estimation
5,706
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5,542
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5,408
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5,188
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5,139
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5,061
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5,010
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4,998
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4,964
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14
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13
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11
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11
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10
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9
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9
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9
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7
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Journal of business research : JBR
220
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
57
Journal of internet commerce
50
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
42
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of management information systems : JMIS
36
Cogent business & management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
34
Electronic commerce research
31
Information systems research : ISR
31
International journal of technology marketing : IJTMkt
31
Journal of travel and tourism marketing
31
Journal of marketing
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
International journal of business information systems : IJBIS
28
Asia Pacific journal of marketing and logistics
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
26
Marketing intelligence & planning
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of hospitality marketing & management
25
Journal of the Academy of Marketing Science
25
Young consumers : insight and ideas for responsible marketers
25
International journal of contemporary hospitality management
24
Journal of strategic marketing
24
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ECONIS (ZBW)
5,008
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1
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1
Analysing Indian consumers' online shopping and pruchasing behaviour
Narula, Sandeep
- In:
Manthan : journal of commerce and management
2
(
2015
)
2
,
pp. 14-49
Persistent link: https://www.econbiz.de/10011551506
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Customer satisfaction towards online shopping by empirical validation of self-determination theory
Tandon, Urvashi
;
Ertz, Myriam
- In:
Handbook of research on the platform economy and the …
,
(pp. 177-203)
.
2021
Persistent link: https://www.econbiz.de/10012705013
Saved in:
4
Predictors of online shopping in
India
: an empirical investigation
Tandon, Urvashi
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012487134
Saved in:
5
How does culture impact customer evaluation in online complaining? : evidence from Germany and
India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
Saved in:
6
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
7
Impact of social media on corporate reputation of banks in
India
: a customers' perspective
Mehta, Reena
;
Gupta-Bhattacharya, Nupur
;
Talwar, Shalini
- In:
Bank parikrama : a journal of banking & finance : …
43
(
2018
)
1/4
,
pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
Saved in:
8
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
10
How service-related factors affect the survival of B2T providers : a sentiment analysis approach
Jing, Ranzhe
;
Yu, Yang
;
Lin, Zhangxi
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
3
,
pp. 316-336
Persistent link: https://www.econbiz.de/10011341820
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