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Social web
Relationship marketing
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25,672
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12,655
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12,443
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11,314
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2,279
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2,276
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2,228
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2,153
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2,030
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2,028
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1,920
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Harrigan, Paul
13
Loureiro, Sandra Maria Correia
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11
Hollebeek, Linda D.
11
Itani, Omar S.
9
Muhammad Anshari
9
Ahuja, Vandana
8
Hajli, Nick
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Mohammad Nabil Almunawar
8
Ozuem, Wilson
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Allen, Franklin
7
Carletti, Elena
7
Kamboj, Shampy
7
Theobald, Elke
7
Valenzuela, Patricio
7
Vrontis, Demetris
7
Alavi, Shirin
6
Alt, Rainer
6
Cull, Robert
6
Dholakia, Utpal M.
6
Dwivedi, Yogesh Kumar
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Johnson, Susan
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Karjaluoto, Heikki
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Möhlenbruch, Dirk
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Rahman, Zillur
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Rather, Raouf Ahmad
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Rita, Paulo
6
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Bilgihan, Anil
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Chung, Sunghun
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Constantinides, Efthymios
5
De Meyer, Bernard
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Dölling, Steffen
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Fernandes, Teresa
5
Haenlein, Michael
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Huber, Frank
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Galileo Press
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Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
97
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
44
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
International journal of business information systems : IJBIS
25
Journal of strategic marketing
25
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
21
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
Business horizons
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
International journal of hospitality management
17
The journal of services marketing
17
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Journal of service management
16
Cogent business & management
15
Journal of electronic commerce research : JECR
15
Journal of marketing communications
15
Psychology & marketing
15
International journal of electronic customer relationship management : IJECRM
14
Journal of hospitality marketing & management
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Electronic commerce research
11
International journal of electronic commerce : IJEC
11
Journal of global marketing
11
SpringerLink / Bücher
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The journal of business & industrial marketing
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The service industries journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
2,547
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1
Predictors of intention to adopt fintech among digitally active customers in Nigeria : online savings and investment platforms [OSIPS]
Ezenwafor, Ebuka Christian
;
Adebayo, Rufus O.
;
Okafor, …
-
2022
Persistent link: https://www.econbiz.de/10013503654
Saved in:
2
Adoption factors in digital lending services offered by FinTech lenders
Adamek, Jacek
;
Solarz, Małgorzata
- In:
Oeconomia Copernicana
14
(
2023
)
1
,
pp. 169-212
Persistent link: https://www.econbiz.de/10014249937
Saved in:
3
Banking goes digital : the adoption of FinTech services by German households
Jünger, Moritz
;
Mietzner, Mark
- In:
Finance research letters
34
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012436945
Saved in:
4
What factors influence the usage of mobile banking among digital natives?
Tengku Ikmal Hakimi
;
Johanna Abdullah Jaafar
;
Nor Azah …
- In:
Journal of financial services marketing
28
(
2023
)
4
,
pp. 763-778
Persistent link: https://www.econbiz.de/10014479049
Saved in:
5
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
6
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
7
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
8
How QDAS (Qualitative Data Analysis Software) can support the analysis of social media brand communities and consumer engagement
Friese, Susanne
- In:
Advances in brand semiotics & discourse analysis
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10015066353
Saved in:
9
Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 95-110)
.
2022
Persistent link: https://www.econbiz.de/10013442228
Saved in:
10
The influence of electronic word-of-mouth on information adoption in online customer communities
Cheung, Ronnie
- In:
Global economic review
43
(
2014
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10010339720
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