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Psychology & marketing
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34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Tourism management : research, policies, practice
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International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
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Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.
;
Antorini, Yun Mi
;
Schau, Hope Jensen
- In:
The Routledge companion to digital consumption
,
(pp. 308-316)
.
2013
Persistent link: https://www.econbiz.de/10009690723
Saved in:
2
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan
;
Kamal, Sara
- In:
Breaking new ground in theory and practice
,
(pp. 181-192)
.
2011
Persistent link: https://www.econbiz.de/10009380022
Saved in:
3
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
4
Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
; …
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
Saved in:
5
Deriving age and gender from forenames for consumer analytics
Lansley, Guy
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
Saved in:
6
Intention to participate in online commercial experiments by social network's users : differences in gender and age
Cordero-Gutiérrez, Rebeca
;
Santos-Requejo, Libia
- In:
Management research review
39
(
2016
)
4
,
pp. 378-398
Persistent link: https://www.econbiz.de/10011563823
Saved in:
7
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
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8
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
9
Consumer Engagement in
Health
Care Among Millennials, Baby Boomers, and Generation X : Findings from the 2017 Consumer Engagement in
Health
Care Survey
Fronstin, Paul
-
2018
Persistent link: https://www.econbiz.de/10012922044
Saved in:
10
Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan
- In:
Journal of economics and management research
9
(
2020
),
pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
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