Narrow search
Showing 1 - 10 of 4,875
Cover Image
Countering misinformation with targeted messages : experimental evidence using mobile phones
Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021
misinformation related to the COVID-19 pandemic in a hard-to-reach population - India’s slum residents. We randomly allocate …
Persistent link: https://www.econbiz.de/10012612903
Cover Image
Countering misinformation with targeted messages : experimental evidence using mobile phones
Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021
Persistent link: https://www.econbiz.de/10012609692
Cover Image
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
Cover Image
Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Cover Image
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
Cover Image
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael; Bonfrer, Andre - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
Cover Image
Smartphones and wine consumers : a study of Gen-Y
Pelet, Jean-Eric; Lecat, Benoît - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 188-207
Persistent link: https://www.econbiz.de/10010421627
Cover Image
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Cover Image
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin; Delarue, Lauriane; Ardley, Barry; … - In: Computer-mediated marketing strategies : social media …, (pp. 303-333). 2015
Persistent link: https://www.econbiz.de/10010481695
Cover Image
The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe
Makudza, Forbes; Mugarisanwa, Cleopatra; Siziba, Shingirai - In: Dutch journal of finance and management 4 (2020) 2/65, pp. 1-10
This paper examines the causal relationship between social media and consumer purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven by a strong desire to convert social media usage into desirable purchase behaviour. Social media was examined using four variables...
Persistent link: https://www.econbiz.de/10012545374