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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

The use and value of social information in selective selling of exclusive products

Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627

Persistent link: https://www.econbiz.de/10012254430

Luxury online : styles, systems, strategies

Okonkwo, Uché - 2010

This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel

Persistent link: https://www.econbiz.de/10003894688

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

Why do Generation Y consumers adopt online luxury technologies : a values approach

Erdogmus, Irem Eren; Eskiyenentürk, Gülsu; Arslan, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 341-353

Persistent link: https://www.econbiz.de/10012668464

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

Persistent link: https://www.econbiz.de/10011771667

Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study

Tsiotsou, Rodoula H. - In: International journal of retail and distribution management 50 (2022) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10013397924

The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets

Cowan, Kirsten; Kostyk, Alena - In: International marketing review 41 (2024) 2, pp. 386-410

Persistent link: https://www.econbiz.de/10014524808

Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation

Faraoni, Monica; Ranfagni, Silvia - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 359-381). 2024

Persistent link: https://www.econbiz.de/10014529119

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