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Digital transformation in tourism : bibliometric literature review based on machine learning approach
Madzík, Peter; Falát, Lukáš; Copuš, Lukáš; … - In: European journal of innovation management 26 (2023) 7, pp. 177-205
Persistent link: https://www.econbiz.de/10014500679
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Customer experience : extracting topics from tweets
Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
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Analyzing tourist data on Twitter : a case study in the province of Granada at Spain
Viñán-Ludeña, Marlon Santiago; Campos, Luis M. de - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 435-464
Persistent link: https://www.econbiz.de/10013189284
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Exploring customer sentiment regarding online retail services : a topic-based approach
Wu, Jia-Jhou; Chang, Sue-Ting - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269081
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An investigation of brand-related user-generated content on Twitter
Liu, Xia; Burns, Alvin C.; Hou, Yingjian - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
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Decoding employee experiences during pandemic through online employee reviews : insights to organizations
Joshi, Arun; Sekar, Srinivasan; Das, Saini - In: Personnel review 53 (2024) 1, pp. 288-313
Persistent link: https://www.econbiz.de/10014466286
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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698
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What do we know about social media in tourism : a review
Zeng, Benxiang; Gerritsen, Rolf - In: Tourism management perspectives : TMP 10 (2014), pp. 27-36
Persistent link: https://www.econbiz.de/10010364013
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Social media marketing and advertising
Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.; Göttel, Vincent - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10011487607