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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Online Vs Offline shopping
Maheshwari, Deepika - 2020
conceptual model that addresses consumer value perception for using the internet shopping versus the traditional shopping …
Persistent link: https://www.econbiz.de/10012824681
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Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien; Hu, Da-Chian; Liu, Hui-Ling - In: International journal of retail and distribution management 52 (2024) 3, pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
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A Web-Based Online Shoe Store
Ullah, Subhan; Ullah, Farman; Jan, Saeed Ullah - 2023
-tier methods, with a backside database, a Second tier of internet information services (I.S.) and PHP, and an internet browser as a …
Persistent link: https://www.econbiz.de/10014260144
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Digital cash : commerce on the net
Wayner, Peter - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621269
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Social Commerce
Nitsche, Martin - 2007
Persistent link: https://www.econbiz.de/10003552019
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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World Wide Web marketing : integrating the Web into your marketing strategy
Sterne, Jim - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001565640