Narrow search
Showing 1 - 10 of 4,887
Cover Image
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Cover Image
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi; Dholakia, Ruby R. - In: The journal of consumer marketing 34 (2017) 5, pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Cover Image
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Martínez-López, Francisco J. (ed.);  … - 2015
Theoretical Research -- Part V: Consumer Behaviour II. …This book presents the latest research and recent studies in the field of national brand and private label marketing …. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics …
Persistent link: https://www.econbiz.de/10014020144
Cover Image
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James; Das, Gopal; Spence, Mark T. - In: Psychology & marketing 39 (2022) 10, pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Cover Image
To use or not to use? : examining the adoption of social research network sites
Renken, Uta - 2012
Persistent link: https://www.econbiz.de/10009758269
Cover Image
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Cover Image
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
Cover Image
The role of social media browsing intention for behavioral outcomes of young consumers
Adi, Pramono Hari; Wihuda, Faizal; Adawiyah, Wiwiek Rabiatul - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011724308
Cover Image
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
Cover Image
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425