Materialism is a prevalent phenomenon in contemporary society and exerts a substantial influence on consumer behavior. Materialistic individuals prioritize their life goals, success criteria, and sources of happiness through the accumulation of wealth, often exhibiting a proclivity towards...

The importance of using the Internet and the accompanying browsing of websites, especially social networking sites (SNS), has increased due to its many benefits, which benefit users, consumers, and stakeholders. The benefits of using the Internet include obtaining information from anywhere, at...