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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content

Vazquez, Delia; Cheung, Jenny; Wu, Xiangran - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10011994954

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Sustainable fashion social media influencers and content creation calibration

Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177

Persistent link: https://www.econbiz.de/10013167389

How social media shapes the fashion industry : the spillover effects between private labels and national brands

Hsiao, Shih-Hui; Wang, Yen-Yao; Wang, Tawei; Kao, Ta Wei - In: Industrial marketing management : the international … 86 (2020), pp. 40-51

Persistent link: https://www.econbiz.de/10012212199

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525

Persistent link: https://www.econbiz.de/10012601209

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion

Ananda, Artha Sejati; Soesilo, Primidya Kartika Miranda; … - 2021

Fashion marketers have yet to comprehend the use of online influencers to utilize the influencers’ opinion leadership …. This reseach investigates the relationships between Indonesian fashion online opinion leadership on Instagram and consumers …’ behavioral intentions, i.e. intention to adopt new fashion and purchase intention. This research employs a quantitative survey …

Persistent link: https://www.econbiz.de/10013221494

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