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Social web
Consumer behaviour
83,857
Konsumentenverhalten
81,409
Relationship marketing
26,433
Beziehungsmarketing
25,758
Service quality
21,800
Dienstleistungsqualität
21,047
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15,560
Theorie
15,422
Theory
15,153
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13,974
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11,248
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11,136
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10,666
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10,541
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10,462
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10,061
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8,288
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8,116
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7,855
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6,903
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6,889
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6,422
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6,405
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6,376
Online-Marketing
5,602
Internet marketing
5,572
Experiment
5,250
Brand
5,211
Markenartikel
5,193
Electronic Commerce
5,101
Einzelhandel
4,983
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4,935
E-commerce
4,921
Marketingmanagement
4,367
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4,338
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4,045
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3,996
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3,953
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Filieri, Raffaele
19
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17
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16
Law, Chun Hung Roberts
16
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15
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Casaló, Luis V.
12
Füller, Johann
12
Hajli, Nick
12
Gázquez-Abad, Juan Carlos
11
Ranfagni, Silvia
11
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10
Seo, Yuri
10
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10
Veloutsou, Cleopatra
10
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9
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9
Bilgihan, Anil
9
Dholakia, Utpal M.
9
Dolen, Willemijn M. van
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Ko, Eunju
9
Pantano, Eleonora
9
Rather, Raouf Ahmad
9
Ruyter, Ko de
9
Stephen, Andrew T.
9
Usman, Osly
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dolan, Rebecca
8
Hazari, Sunil
8
Janakiraman, Ramkumar
8
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National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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1
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1
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1
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1
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1
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1
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1
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
212
International journal of internet marketing and advertising : IJIMA
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Technological forecasting & social change : an international journal
70
The journal of product & brand management
63
Journal of marketing communications
59
Journal of internet commerce
58
Journal of promotion management : innovations in planning and applied research
57
The journal of brand management : an international journal
57
International journal of electronic marketing and retailing : IJEMR
52
Psychology & marketing
52
International journal of hospitality management
51
International journal of advertising : the review of marketing communications
48
Industrial marketing management : the international journal for industrial and high-tech firms
43
Tourism management : research, policies, practice
43
Electronic commerce research
42
Marketing intelligence & planning
41
Information systems research : ISR
40
International journal of consumer studies
40
Journal of electronic commerce research : JECR
40
Journal of management information systems : JMIS
40
Journal of marketing
40
Journal of travel and tourism marketing
40
International journal of business information systems : IJBIS
39
International journal of technology marketing : IJTMkt
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
Journal of marketing management : MM
38
Cogent business & management
37
Business horizons
33
International journal of electronic commerce : IJEC
33
Asia Pacific journal of marketing and logistics
30
Journal of hospitality marketing & management
30
SpringerLink / Bücher
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
6,373
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1
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
2
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
3
"Actions speak louder than words" : an impact of service recovery antecedents on customer delight in quick-service restaurants
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10013536877
Saved in:
4
Understanding the conceptualisation and strategies of service recovery processes in service organisations
Anwar, Sohail
- In:
International journal of services, economics and management
14
(
2023
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10014311637
Saved in:
5
Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun
;
Chang, Younghoon
;
Siew Fan Wong
;
Park, …
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
Saved in:
6
Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors
Mandl, Leonhard
;
Hogreve, Jens
- In:
Journal of business research : JBR
107
(
2020
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012156727
Saved in:
7
Does active service intervention drive more complaints on social media? : the roles of service quality and awareness
Sun, Shujing
;
Gao, Yang
;
Rui, Huaxia
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 579-611
Persistent link: https://www.econbiz.de/10012804160
Saved in:
8
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
9
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
10
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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