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Digital advertising in the age...
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Social web
Social Web
20,788
Werbung
13,890
Online-Marketing
13,233
Internet marketing
13,117
Advertising
11,363
Consumer behaviour
10,415
Konsumentenverhalten
10,300
Viral marketing
4,918
Virales Marketing
4,898
Werbewirkung
4,871
Advertising effects
4,801
Electronic Commerce
3,417
E-commerce
3,217
Relationship marketing
3,105
Beziehungsmarketing
3,100
Brand management
3,076
Markenführung
3,057
Online-Handel
2,954
Online retailing
2,950
Soziales Netzwerk
2,557
Internet
2,497
Social network
2,374
Theorie
2,107
Theory
2,064
Marketingmanagement
2,055
Deutschland
2,047
Marketing management
2,025
USA
1,987
Marketing
1,903
Markenimage
1,894
Brand image
1,887
United States
1,816
Social media
1,802
Digitalisierung
1,751
social media
1,710
Digitization
1,690
Germany
1,558
advertising
1,409
Öffentlichkeitsarbeit
1,174
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
224
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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ECONIS (ZBW)
20,753
Other ZBW resources
4
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1
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1
Viral
advertising
: message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
2
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
3
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
4
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
5
The complementary role of
advertising
and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
6
Social TV,
advertising
, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
7
Predicting HCAHPS scores from hospitals' social media pages : a sentiment analysis
Huppertz, John W.
;
Otto, Peter
- In:
Health care management review : HCM review
43
(
2018
)
4
,
pp. 359-367
Persistent link: https://www.econbiz.de/10011930151
Saved in:
8
Is
advertising
on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Nuseir, Mohammed T.
- In:
International journal of procurement management
13
(
2020
)
1
,
pp. 134-142
Persistent link: https://www.econbiz.de/10012178404
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Skippable ads : interactive
advertising
on digital media platforms
Dukes, Anthony
;
Liu, Qihong
;
Shuai, Jie
- In:
Marketing science
41
(
2022
)
3
,
pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
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