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Monetizing online content: digital paywall design and configuration
Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, … - In: Business & information systems engineering 62 (2020) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
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Implications of revenue models and technology for content moderation strategies
Liu, Yi; Yildirim, Pinar; Zhang, Z. John - In: Marketing science 41 (2022) 4, pp. 403-419
Persistent link: https://www.econbiz.de/10013364015
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The transformation of news in the digital age : business model changes, challenges, and future directions
O'Brien, Daniel - In: De Gruyter handbook of media economics, (pp. 431-450). 2024
Persistent link: https://www.econbiz.de/10014539016
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Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies
Bhattacharyya, Som Sekhar - In: Journal of science and technology policy management : JSTPM 14 (2023) 4, pp. 734-757
Persistent link: https://www.econbiz.de/10014364084
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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022
Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social … Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How … -- 6. Monetization Process for Companies -- 7. Social Media Strategy Design -- 8. Optimizing the Use of Four Major Social …
Persistent link: https://www.econbiz.de/10013373458
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Social media entrepreneurship : a study on follower response to social media monetization
Mei, Maggie Qiuzhu; Genet, Corine - In: European management journal 42 (2024) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10015052242
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The creator economy : an introduction and a call for scholarly research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
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The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto; Gollnhofer, Johanna Franziska - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
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What holds attention? : linguistic drivers of engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
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Facilitating e-learning with social software : attitudes and usage from the student's point of view
Bernsteiner, Reinhard; Ostermann, Herwig; Staudinger, Roland - In: Knowledge networks : the social software perspective, (pp. 237-256). 2009
Persistent link: https://www.econbiz.de/10003778465