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The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu; Gao, Ting (Lisa) - In: Information & management : the internat. journal of … 58 (2021) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
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Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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Negative consequences of storytelling in native advertising
Grisby, Jamie L.; Mellema, Hillary N. - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
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Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561
Persistent link: https://www.econbiz.de/10014313613