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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market

Zapletalová, Šárka (ed.); Starzyczná, Halina (ed.) - 2023

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...

Persistent link: https://www.econbiz.de/10013545731

Social influence bias in online ratings : a field experiment

Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016

values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior …

Persistent link: https://www.econbiz.de/10011705566

Designing promotional incentives to embrace social sharing : evidence from field and online experiments

Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820

Persistent link: https://www.econbiz.de/10012631383

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

Creating social contagion through firm-mediated message design : evidence from a randomized field experiment

Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827

Persistent link: https://www.econbiz.de/10012505278

Beyond the target customer : social effects of customer relationship management campaigns

Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363

Persistent link: https://www.econbiz.de/10011697412

The impact of social vs. nonsocial referring channels on online news consumption

Bar-Gill, Sagit; Inbar, Yael; Reichman, Shachar - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2420-2447

Persistent link: https://www.econbiz.de/10012522796

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