he study tries to recognize that, how consumer measure channels for their purchasing. Specifically, it progresses a conceptual model that addresses consumer value perception for using the internet shopping versus the traditional shopping. Earlier study showed that perceptions of price, product...

Online shoe store, E-commerce is electronic commerce, buying and selling products and services, transmitting budgets and facts over digital networks. These transactions occur from commercial enterprise to enterprise, business to a buyer, purchaser to a customer, and the client to commercial...

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...