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Social web
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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Journal of business research : JBR
295
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Technological forecasting & social change : an international journal
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
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66
The journal of product & brand management
66
Journal of marketing communications
65
International journal of advertising : the review of marketing communications
62
Information systems research : ISR
61
Tourism management : research, policies, practice
60
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
55
Journal of internet commerce
51
Journal of management information systems : JMIS
50
Journal of marketing management : MM
50
International journal of hospitality management
45
Journal of marketing
45
International journal of consumer studies
44
International journal of electronic marketing and retailing : IJEMR
44
Journal of electronic commerce research : JECR
44
Electronic commerce research
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Cogent business & management
38
Journal of travel and tourism marketing
38
SpringerLink / Bücher
38
Business horizons
37
International journal of technology marketing : IJTMkt
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
International journal of contemporary hospitality management
34
Journal of hospitality marketing & management
33
Asia Pacific journal of marketing and logistics
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of advertising research
32
Journal of fashion marketing and management
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
International journal of electronic commerce : IJEC
31
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ECONIS (ZBW)
7,040
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1
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date (oldest first)
1
Brand
management in the era of social media : social visibility of consumption and customer
brand
identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
2
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Impact of electronic word-of-mouth on
brand
relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
4
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
6
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
7
Analysis of consumers' response to
brand
community integration and
brand
identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
8
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
9
Brand
tribalism and self-expressive brands : social influences and
brand
outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
10
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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