Țugulea, Oana; Andrei, Andreia Gabriela; Stoian … - In: Management dynamics in the knowledge economy 5 (2017) 4, pp. 641-661
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically...