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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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"We are not the shoes of white supremacists" : a critical race perspective of consumer responses to brand attempts at countering racist associations
Wei, ML; Bunjun, Benita - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1252-1279
Persistent link: https://www.econbiz.de/10012395544
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The analogue diaries of postdigital consumption
Humayun, Mariam; Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.; Horváth, Csilla; Gretry, Anaïs; … - In: Journal of business research : JBR 100 (2019), pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97
Persistent link: https://www.econbiz.de/10011920069