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~subject:"Softwareindustrie"
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Softwareindustrie
United Kingdom
16
Brand management
15
Markenführung
14
Marketing
14
SME
14
Großbritannien
13
KMU
13
Consumer behaviour
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Relationship marketing
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Beziehungsmarketing
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Internet marketing
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Konsumentenverhalten
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Social web
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Innovation
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Software industry
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Wissenstransfer
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Standortmarketing
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Theorie
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B-to-B-Marketing
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Rowley, Jennifer
5
Jones, Rosalind
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Kupiec-Teahan, Beata
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Parry, Sara
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Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management research review
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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2
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
3
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
Saved in:
4
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
5
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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