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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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The effect of country image and company image on Brazilian consumers' attitudes and intention to purchase Korean electronics
Biff, Millena; Nam, Kyungdoo - In: Journal of international trade & commerce 15 (2019) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10012546734
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Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
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Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju; Kim, Woonho; Nakami, Shinya - In: Journal of retailing and consumer services 68 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
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Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun; Pysarchik, Dawn Thorndike; Hwang, Sun-jin - In: Journal of global marketing 22 (2009) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.; Ha, Joseph - In: The journal of applied business research 21 (2005) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10003101937
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Analyzing country images through networks : case of South Korea
Sevin, Efe; Ayhan, Kadir; Ingenhoff, Diana - In: Asian international studies review 21 (2020) 2, pp. 95-119
Persistent link: https://www.econbiz.de/10012621419