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MNCs' HRM strategy and country of origin effect: Do North American, European and Japanese firms really differ?
Yu, Gyu-chang; Park, Woo-sung; Cho, Yung-ho - In: Management Revue 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs' subsidiaries in Korea, we examined the country of origin effect in the choice of MNCs' HRM strategy: transplantation, localization, and mixed. A multinominal logit regression analysis showed that there is an important country of origin effect in the choice...
Persistent link: https://www.econbiz.de/10010318067
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Can experiences with a country's foods improve images of that country?
Jo, Myung-soo; Kim, Chang-soo - In: Journal of global marketing 27 (2014) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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MNCs’ HRM strategy and country of origin effect : do North American, European and Japanese firms really differ?
Yu, Gyu-chang; Park, Woo-sung; Cho, Yung-ho - In: Management revue : socio-economic studies 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs’ subsidiaries in Korea, we examined the country of origin effect in the choice of MNCs’ HRM strategy: transplantation, localization, and mixed. A multinominal logit regression analysis showed that there is an important country of origin effect in the choice...
Persistent link: https://www.econbiz.de/10009778126
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Country of origin and diners' perceptions of a cuisine : the moderating effects of culinary and institutional factors
Yoo, Taeyoung - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 420-444
Persistent link: https://www.econbiz.de/10011900483
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Home country uncertainty and cash holdings : evidence from multinational subsidiaries in South Korea
Kang, Youngho; Kim, Ryoonhee - In: Journal of international money and finance 141 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014549814
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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.; Juliana, Juliana; Monoarfa, Hilda; … - In: Journal of Islamic marketing 15 (2024) 1, pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
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Do South Korean companies need to obscure their country‐of‐origin image?
Kim, Yungwook - In: Corporate Communications: An International Journal 11 (2006) 2, pp. 126-137
Purpose – The purpose of this study is to investigate dissimilar effects of the country image on consumers' brand image … better in purchase intention than the Taiwan group. Practical implications – This result indicates that positively … developing countries. Originality/value – This paper fills the gap between country‐of‐origin image and consumers' decision making …
Persistent link: https://www.econbiz.de/10014691635
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MNCs’ HRM Strategy and Country of Origin Effect: Do North American, European and Japanese Firms Really Differ?
Yu, Gyu-Chang; Park, Woo-Sung; Cho, Yung-Ho - In: management revue. Socio-economic Studies 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs’ subsidiaries in Korea, we examined the country of origin effect in the choice of MNCs’ HRM strategy: transplantation, localization, and mixed. A multinominal logit regression analysis showed that there is an important country of origin effect in the choice...
Persistent link: https://www.econbiz.de/10005771534
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Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung; Lee, Jae-Nam - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 302-311
Persistent link: https://www.econbiz.de/10003867734