Narrow search
Showing 1 - 10 of 8,236
Cover Image
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick - In: Technological forecasting & social change : an … 151 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Cover Image
Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
Persistent link: https://www.econbiz.de/10012112905
Cover Image
Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
Cover Image
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Cover Image
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Cover Image
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea; Marvi, Reza; Colmekcioglu, Nazan - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
Cover Image
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza; Foroudi, Pantea; Fakhreddin, Farbod - In: International journal of hospitality management 115 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Cover Image
Two-sided effects of customer participation : roles of relationships and social-interaction values in social services
Park, Cheol; Lee, Heejung; Jun, Jongkun; Lee, Thaemin - In: Service business 12 (2018) 3, pp. 621-640
Persistent link: https://www.econbiz.de/10011915173
Cover Image
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park; Surachartkumtonkun, Jiraporn; Singhal, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Cover Image
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou; Seifried, Chad - In: Journal of business research : JBR 162 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014302574