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An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement

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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia

Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...

Persistent link: https://www.econbiz.de/10012502304