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Simulating the spread of opinions in online social networks when targeting opinion leaders

Kaiser, Carolin; Kröckel, Johannes; Bodendorf, Freimut - In: Information systems and e-business management : ISeB 11 (2013) 4, pp. 597-621

Persistent link: https://www.econbiz.de/10010205788

Are social media influencers effective? : an analysis of information adoption by followers

Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10014310274

Susceptibility and influence in social media word-of-mouth

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...

Persistent link: https://www.econbiz.de/10010467832

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Facebook practices for business communication among fashion retailers

Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011703050

The rise of electronic social networks and implications for advertisers

Babutsidze, Zakaria - In: Technological forecasting & social change : an … 137 (2018), pp. 27-39

Persistent link: https://www.econbiz.de/10011961964

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products

Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29

Persistent link: https://www.econbiz.de/10011729886

Networking as an entrepreneurial marketing tool : the link between effectuation and word of mouth

Robledo, Sebastian; Eider Vasquez, John; Duque-Méndez, … - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 270-285

Persistent link: https://www.econbiz.de/10014295537

Manipulating Opinions in Social Networks

Mueller-Frank, Manuel - 2018

We consider a general model of boundedly rational opinion formation in social networks. We show that long run opinions … opinions of all agents to an arbitrary desired opinion, by infinitesimally perturbing his updating behavior. However, when … opinion formation is monitored, then as the perturbation goes to zero so does the extend to which long run opinions can be …

Persistent link: https://www.econbiz.de/10012931872

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