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Guanxi practice and Chinese buyer-supplier relationships : the buyer's perspective
Chen, Zhengyi; Huang, Ying; Sternquist, Brenda J. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 569-580
Persistent link: https://www.econbiz.de/10009159486
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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A dyadic perspective on retailer-supplier relationships through the lens of social capital
Son, Byung-Gak; Kocabasoglu-Hillmer, Canan; Roden, Sinéad - In: International journal of production economics 178 (2016), pp. 120-131
Persistent link: https://www.econbiz.de/10011526993
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Exploring the social mechanisms for variation reduction for direct store delivery (DSD) and vendor managed inventory performance : an integrated network governance and coordination...
Stolze, Hannah J.; Brusco, Michael J.; Smith, Jeffery S. - In: International journal of production economics 234 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502796
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Premium Private Label strategies : social networks and traditional perspectives
Gil-Cordero, Eloy; Rondan-Cataluña, Francisco Javier; … - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 78-91
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
Persistent link: https://www.econbiz.de/10012518203
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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Interpersonal factors as drivers of quality and performance in Western : Hong Kong interorganizational business relationships
Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 23 (2015) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10010520817
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Guanxi, communication, power, and conflict in industrial buyer-seller relationships : mitigations against the cultural background of harmony in China
Zhang, Zaixiao; Zhang, Mingli - In: Journal of business-to-business marketing 20 (2013) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009760633