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Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
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Social media analytics for enterprises : typology, methods, and processes
Lee, In - In: Business horizons 61 (2018) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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How significant are users' opinions in social media?
Khobzi, Hamid; Teimourpour, Babak - In: International journal of accounting and information … 22 (2014) 4, pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
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Social network marketing strategy and SME strategy benefits
Nobre, Helena; Silva, Daniela - In: Journal of transnational management : the official … 19 (2014) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10010381417
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A stage to engage : social media use and corporate reputation
Dijkmans, Corné; Kerkhof, Peter; Beukeboom, Camiel J. - In: Tourism management : research, policies, practice 47 (2015), pp. 58-67
Persistent link: https://www.econbiz.de/10010499499
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Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven; Miles, Morgan P.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
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Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru; Schin, George Cristian - In: Journal of management research 9 (2017) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175