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~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Social Web
20,623
Social web
20,615
Marketing
20,523
Marketingmanagement
17,111
Marketing management
16,522
Online-Marketing
13,181
Internet marketing
12,856
Consumer behaviour
11,646
Konsumentenverhalten
11,638
Deutschland
7,750
Theorie
6,574
Germany
6,568
Theory
6,542
Beziehungsmarketing
6,443
Relationship marketing
6,432
Electronic Commerce
5,368
Brand management
4,962
Markenführung
4,959
E-commerce
4,169
Werbung
3,762
USA
3,540
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Internet
3,342
United States
3,255
Online-Handel
3,097
Online retailing
3,092
Viral marketing
3,059
Virales Marketing
3,051
Advertising
3,033
Werbewirkung
2,989
Advertising effects
2,893
Strategisches Management
2,757
Social media
2,614
Marktforschung
2,443
Social network
2,440
Markenimage
2,430
Lieferantenmanagement
2,350
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2,350
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Kuchler, Theresa
16
Stroebel, Johannes
16
Sabatini, Fabio
12
Van Den Bulte, Christophe
12
Bailey, Michael
10
Gaudeul, Alexia
9
Whinston, Andrew B.
9
Sarracino, Francesco
8
Cao, Ruiqing
7
Carley, Kathleen M.
7
Gloor, Peter A.
7
Warkentin, Merrill
7
Zenou, Yves
7
Buxmann, Peter
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Li, Yung-Ming
6
Nobre, Helena
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Tapscott, Don
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Bannour, Karim-Patrick
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Evans, Dave
5
Giannetti, Caterina
5
Grabs, Anne
5
Hinz, Oliver
5
Iyengar, Radha
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
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IGI Global
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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RWTH Aachen
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Springer-Verlag GmbH
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Bayerische Landeszentrale für Neue Medien
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Christian-Albrechts-Universität zu Kiel
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Deutsche Universität für Verwaltungswissenschaften Speyer
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Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
1
Haufe-Lexware GmbH & Co. KG
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Innovators Club
1
Institut für Informationswirtschaft und -management <Karlsruhe>
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
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Kongress der Sozialwirtschaft e.V.
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National Museum of Canada
1
NetLibrary, Inc
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Rheinwerk Verlag
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1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
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1
Verlag Franz Vahlen
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Journal of business research : JBR
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
26
SpringerLink / Bücher
24
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
19
Information systems research : ISR
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of internet marketing and advertising : IJIMA
16
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
International journal of hospitality management
13
Cogent business & management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Computational & mathematical organization theory
11
Working paper
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing management : MM
10
MIS quarterly
10
Research
10
Business horizons
9
CESifo working papers
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing
8
Journal of marketing communications
8
Psychology & marketing
8
Technology analysis & strategic management
8
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ECONIS (ZBW)
2,576
USB Cologne (EcoSocSci)
65
USB Cologne (business full texts)
1
EconStor
1
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten
;
Diekmann, Christiane
;
Böhm, Vera
-
2008
Persistent link: https://www.econbiz.de/10003597413
Saved in:
2
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
3
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
4
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
5
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
6
Marketing 2.0 : neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
Hämmerlein, Moritz
-
2009
Persistent link: https://www.econbiz.de/10014005583
Saved in:
7
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
8
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
9
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
10
Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank
;
Skibicki, Klemens
-
2008
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003714872
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