We consider a general model of boundedly rational opinion formation in social networks. We show that long run opinions are extremely vulnerable to unilateral subtle manipulation. For a given updating system, any agent can drive the long run opinions of all agents to an arbitrary desired opinion,...

Generally, the mass media perform the following social functions: information function, agenda setting, control function and criticism of social structures and institutions, educational function and function of socialization and integration (Jurcic, 2017). Through the digital revolution the...

A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong...

The context of this article is a larger, ongoing postdoctoral research that looks into the relationship between opinion mining - more precisely sentiment analysis - and the conflict between Russia and Ukraine that started in February 2022. The postdoctoral research aims to analyze political...