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Optimizing opinions with stubborn agents

Hunter, David Scott; Zaman, Tauhid - In: Operations research 70 (2022) 4, pp. 2119-2137

Persistent link: https://www.econbiz.de/10013366435

A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers

Mallipeddi, Rakesh R.; Kumar, Subodha; Sriskandarajah, … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 75-104

Persistent link: https://www.econbiz.de/10012821046

Climb or jump : status-based seeding in user-generated content networks

Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378

Persistent link: https://www.econbiz.de/10012177412

Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns

Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96

Persistent link: https://www.econbiz.de/10012176137

Impact of the pandemic on social media influencer marketing in fashion : a qualitative study

Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469

Persistent link: https://www.econbiz.de/10014338509

Influencer recommendation system : choosing the right influencer using a network analysis approach

Jha, Abhishek Kumar; Ray, Sanjog - In: Marketing intelligence & planning 41 (2023) 8, pp. 1197-1212

Persistent link: https://www.econbiz.de/10014428931

The creator's dilemma : resolving tensions between authenticity and monetization in social media

Hofstetter, Reto; Gollnhofer, Johanna Franziska - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 427-435

Persistent link: https://www.econbiz.de/10015057486

Social media influencer marketing : science mapping of the present and future trends

Fauzi, Muhammad Ashraf; Zuraina Ali; Zanariah Satari; … - In: International journal of quality and service sciences 16 (2024) 2, pp. 199-217

Persistent link: https://www.econbiz.de/10015078177

Boundedly rational opinion dynamics in social networks : does indegree matter?

Battiston, Pietro; Stanca, Luca M. - 2015

This paper investigates opinion dynamics and social influence in directed communication networks. We study the theoretical properties of a boundedly rational model of opinion formation in which individuals aggregate the information they receive from their neighbors by using weights that are a...

Persistent link: https://www.econbiz.de/10010510796

Social influence in trustors’ neighbourhoods

Luini, Luigi; Nese, Annamaria; Sbriglia, Patrizia - In: Journal of behavioral and experimental economics 53 (2014), pp. 97-110

Persistent link: https://www.econbiz.de/10010519751

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