"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …

Zielgruppen · Dozenten und Studierende der Betriebswirtschaftslehre mit den Schwerpunkten Marketing, Handel und Vertrieb sowie Non …-Profit-Management · Entscheidungsträger aus Marketing und Handel Die Autorin Dr. Eva Lienbacher ist Universitätsassistentin an der Wirtschaftsuniversität Wien … und Marketing (H&M). . …

, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do … with SEs and marketing including marketing for non-profits, SE management, financing SEs, social marketing, services …