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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

The presence of large Spanish companies in online social networks

Martínez-López, Francisco J.; Garía Ordaz, Mercedes; … - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 171-186

Persistent link: https://www.econbiz.de/10011436491

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

The extent of computerization in big companies of the Spanish hotel sector

Infante-Moro, Alfonso; Martínez-López, Francisco J.; … - In: Enlightening tourism : ET ; a pathmaking journal 5 (2015) 2, pp. 126-154

Persistent link: https://www.econbiz.de/10011665116

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Olive-Oil Purchase Behaviour : Culture and Food Habits

Gázquez-Abad, Juan Carlos - 2010

Intro -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- CONTENTS -- PREFACE -- Chapter 1 INTRODUCTION -- Chapter 2 FOOD CHOICE RESEARCH. ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- 2.1. FOOD HABITS AND CONSUMER BEHAVIOR --...

Persistent link: https://www.econbiz.de/10012684696