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Spain
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
30
Konsumentenverhalten
30
Customer satisfaction
27
Kundenzufriedenheit
27
Brand image
25
Einzelhandel
25
Retail trade
25
Brand management
24
Markenführung
24
Markenimage
23
Spanien
23
Service quality
19
Dienstleistungsqualität
18
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Information technology
13
Informationstechnik
13
Innovation
11
Betriebliche Wertschöpfung
10
Value creation
10
Customer value
9
Kundenwert
9
Brand equity
8
Croatia
7
Viral marketing
7
Virales Marketing
7
Marketing management
6
Marketingmanagement
6
Nachhaltige Entwicklung
6
Satisfaction
6
Sustainability
6
Sustainable development
6
Value co-creation
6
B-to-B-Marketing
5
Brand
5
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Article
23
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1
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
7
Book section
7
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
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Language
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English
22
Spanish
1
Undetermined
1
Author
All
Gil Saura, Irene
22
Ruiz-Molina, María-Eugenia
6
Berenguer Contrí, Gloria
5
Ruiz-Molina, Maria-Eugenia
3
Servera-Francés, David
3
Fuentes-Blasco, Maria
2
Moliner-Velázquez, Beatriz
2
Ruiz Molina, María Eugenia
2
Belda-Miquel, Sergio
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Frasquet Deltoro, Marta
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
Gil-Saura, Irene
1
Michel, Geraldine
1
Moliner Velásquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Moliner-Velazquez, Beatriz
1
Mollá Descals, Alejandro
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
Riuz-Molina, Maria Eugenia
1
Rodríguez-Orejuela, Augusto
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, María Eugenia
1
Servera Francés, David
1
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European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The international review of retail, distribution and consumer research
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Estudios de la Fundación / Fundación de las Cajas de Ahorros
1
Handbook of research on retailer-consumer relationship development
1
International Journal of Sustainable Economy
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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Source
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ECONIS (ZBW)
23
RePEc
1
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1
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10
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24
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1
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
2
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
3
Do upscale restaurant owners use wine lists as a differentiation strategy?
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Ruiz, …
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003798977
Saved in:
4
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
5
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
8
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
9
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
10
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
1
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