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Spanien
Beziehungsmarketing
39
Relationship marketing
39
Customer satisfaction
28
Kundenzufriedenheit
27
Consumer behaviour
25
Konsumentenverhalten
25
Einzelhandel
24
Retail trade
24
Spain
22
Service quality
19
Dienstleistungsqualität
18
Brand image
17
Markenimage
17
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Brand management
13
Information technology
13
Informationstechnik
13
Markenführung
13
Betriebliche Wertschöpfung
10
Customer value
10
Innovation
10
Kundenwert
10
Value creation
10
Brand equity
8
Croatia
7
Satisfaction
7
Sustainability
7
Loyalty
6
Marketing management
6
Marketingmanagement
6
Value co-creation
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
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15
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15
Aufsatz im Buch
7
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7
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1
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1
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English
22
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Gil Saura, Irene
22
Ruiz-Molina, María-Eugenia
6
Berenguer Contrí, Gloria
5
Servera-Francés, David
3
Fuentes-Blasco, Maria
2
Moliner-Velázquez, Beatriz
2
Ruiz-Molina, Maria-Eugenia
2
Belda-Miquel, Sergio
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Frasquet Deltoro, Marta
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
Michel, Geraldine
1
Moliner Velásquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Mollá Descals, Alejandro
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
Riuz-Molina, Maria Eugenia
1
Rodríguez-Orejuela, Augusto
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, María Eugenia
1
Servera Francés, David
1
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European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The international review of retail, distribution and consumer research
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Handbook of research on retailer-consumer relationship development
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
22
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1
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
2
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
3
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
Saved in:
4
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
5
Do upscale restaurant owners use wine lists as a differentiation strategy?
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Ruiz, …
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003798977
Saved in:
6
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
7
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
8
Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro
;
Gil Saura, Irene
; …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
Saved in:
9
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
10
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
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