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Innovator's Playbook : How to Create Great Products, Services and Experiences That Your Customers Will Love.

Baird, Nathan - 2020

! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design …? -- Design takes over -- Jumping to solutions -- Why do they jump? -- Integrating the new design methods to improve innovation …-off workshop -- The innovation opportunity -- Make it defined and engaging -- Write up final project challenge and brief …