Similar Search Results

Why bundle discounts can be a profitable alternative to competing on price promotions

Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 624-638

Persistent link: https://www.econbiz.de/10008652632

Free or bundled : channel selection decisions under different power structures

Chen, Xu; Wang, Xiaojun - In: Omega : the international journal of management science 53 (2015), pp. 11-20

Persistent link: https://www.econbiz.de/10010506285

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian - 2011

Price promotions and bundling have been two of the most widely used marketing tools in industry practice. Past literature has assumed that firms respond to price promotions by promoting a product in the same category. In this paper, we extend this literature as well as the bundling literature by...

Persistent link: https://www.econbiz.de/10013123901

Negative prices in network pricing games

Cristi, Andrés; Schröder, Marc - In: Operations research letters 50 (2022) 2, pp. 99-106

Persistent link: https://www.econbiz.de/10013192616

Bundling decisions in a two-product duopoly : lead or follow?

Zhou, Shu; Song, Boqian; Gavirneni, Srinagesh - In: European journal of operational research : EJOR 284 (2020) 3, pp. 980-989

Persistent link: https://www.econbiz.de/10012238927

Bundle pricing strategies for two complementary products with different channel powers

Giri, Raghu Nandan; Mondal, Shyamal Kumar; Maiti, Manoranjan - In: Recent advances in game theory, optimization theory and …, (pp. 701-725). 2020

Persistent link: https://www.econbiz.de/10012239163

Distribution of profit in a smart phone supply chain under isoelastic demand

Patra, Pradipta - In: International journal of services and operations … 35 (2020) 2, pp. 248-267

Persistent link: https://www.econbiz.de/10012178799

The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation

Choi, Hoon Seok; Chen, Charlie C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012156389

Online retailer bundling strategy in a dual-channel supply chain

Chen, Ting; Shan, Feifei; Yang, Feng; Xu, Fengmei - In: International journal of production economics 259 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014302317

A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach

Ito, Yoshihiro; Noda, Hideo - In: International journal of technology management : IJTM 91 (2023) 1/2, pp. 133-144

Persistent link: https://www.econbiz.de/10013504363

1
2
3
4
5
6
7
8
9
10
Next
Last