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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
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Incentive-compatible information sharing by dual-channel retailers
Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 127-157
Persistent link: https://www.econbiz.de/10009718631
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Heterogeneous households : a within-subject test of asymmetric information between spouses in Kenya
Hoel, Jessica B. - In: Journal of economic behavior & organization : JEBO 118 (2015), pp. 123-135
Persistent link: https://www.econbiz.de/10011572436
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Political advertising and election outcomes
Spenkuch, Jörg L.; Toniatti, David - 2016 - First Draft: February 2015, This Version: December 2015
We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …
Persistent link: https://www.econbiz.de/10011434475
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Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Periodic advertising pulsing in a competitive market
Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 637-648
Persistent link: https://www.econbiz.de/10009614322
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060