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~subject:"Spieltheorie"
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Spieltheorie
game theory
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search costs
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consumer uncertainty
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Kuksov, Dmitri
14
Liao, Chenxi
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He, Tingting
2
Lin, Yuanfang
2
Narasimhan, Chakravarthi
2
Wang, Kangkang
2
Zia, Mohammad
2
Iyer, Ganesh
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Prasad, Ashutosh
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Rao, Ram C.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Quantitative marketing and economics : QME
2
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
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ECONIS (ZBW)
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In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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2
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
3
Communication strategy in partnership selection
Kuksov, Dmitri
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 267-288
Persistent link: https://www.econbiz.de/10003913763
Saved in:
4
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
5
Pricing, frills, and customer ratings
Kuksov, Dmitri
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 925-943
Persistent link: https://www.econbiz.de/10008736164
Saved in:
6
A model of the "it" products in fashion
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10009725703
Saved in:
7
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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8
The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
Saved in:
9
Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting
;
Kuksov, Dmitri
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
Saved in:
10
The performance measurement trap
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011999552
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