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~subject:"Spieltheorie"
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Spieltheorie
Gamification
429
gamification
147
Consumer behaviour
95
Konsumentenverhalten
95
Computerspiel
72
Video game
71
Motivation
55
Beziehungsmarketing
45
Relationship marketing
45
Social Web
41
Social web
41
Innovation
35
Game theory
34
Leistungsmotivation
34
Work motivation
34
E-commerce
28
Electronic Commerce
28
Experiment
28
Digitalisierung
26
Brand management
24
Innovationsmanagement
24
Internet marketing
24
Markenführung
24
Online-Marketing
24
Online retailing
23
Online-Handel
23
Digitization
22
Games
21
E-Learning
20
Innovation management
20
Engagement
19
Learning organization
19
Lernende Organisation
19
Customer integration
18
Emotion
18
Kundenintegration
18
Spiel
18
Bibliometrics
17
Bibliometrie
17
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21
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8
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Article
30
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4
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28
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28
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2
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2
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2
Arbeitspapier
1
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1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
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English
33
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1
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Bekk, Magdalena
2
Eppmann, René
2
Klein, Kristina
2
AlSaad, Fatemah M.
1
Arias-Oliva, Mario
1
Atwal, Glyn
1
Banuri, Sheheryar
1
Baral, Rupashree
1
Biga, Nuno
1
Brockmann, Tobias
1
Brown, Kayla D.
1
Bruns, Ryan
1
Buhalis, Dimitrios
1
Chovancová, Miloslava
1
Crespi, Roberta
1
Crocco, Oliver S.
1
Danková, Katarína
1
Donaldson, Jeff
1
Durugbo, Christopher M.
1
Dwivedi, Yogesh Kumar
1
Flatten, Tessa
1
Ghosh, Tathagata
1
Grund, Christian Karl
1
Guzzetti, Alice
1
Hamari, Juho
1
Hammedi, Wafa
1
Harman, Jason L.
1
Harviainen, J. Tuomas
1
Haziri, Fortesa
1
Hofacker, Charles F.
1
Hoffmann, Greta Luise
1
Hyypiä, Mirva
1
Höllig, Christoph E.
1
Jakubowski, Michał
1
Jiang, Qiqi
1
Kang, Lele
1
Keefer, Philip
1
Kietzmann, Jan H.
1
Larsson, Toon
1
Lattemann, Christoph
1
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Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business & information systems engineering
1
Business horizons
1
Creativity and innovation management
1
Emerging human and techno-human business management dynamics in a globalized environment
1
European business review
1
FCN working paper
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of learning and change : IJLC
1
International journal of networking and virtual organisations : IJNVO
1
International journal of selection and assessment : IJSA
1
Journal of economic behavior & organization
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of management information systems : JMIS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of travel and tourism marketing
1
Marketing : ZFP ; journal of research and management
1
Neo-simulation and gaming toward active learning
1
Organization management journal : official journal of the Eastern Academy of Management
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Progress in IS
1
Psychology & marketing
1
Redmarka : revista de marketing aplicado
1
Research
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The international journal of management education
1
The journal of business strategy
1
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ECONIS (ZBW)
34
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1
Tourists as mobile gamers :
gamification
for tourism marketing
Xu, Feifei
;
Tian, Feng
;
Buhalis, Dimitrios
;
Weber, Jessika
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1124-1142
Persistent link: https://www.econbiz.de/10011627476
Saved in:
2
Is it all a game? : understanding the principles of
gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
3
Editorial: Gaming and
gamification
of pricing
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
3
,
pp. 163
Persistent link: https://www.econbiz.de/10010384162
Saved in:
4
Gamification
and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
5
Illustrating a narrative : a test of game elements in game-like personality assessment
Harman, Jason L.
;
Brown, Kayla D.
- In:
International journal of selection and assessment : IJSA
30
(
2022
)
1
,
pp. 157-166
Persistent link: https://www.econbiz.de/10013163710
Saved in:
6
Gamification
, motivation, and engagement at work : a qualitative multiple case study
Miri, Daniel Hank
;
Macke, Janaina
- In:
European business review
34
(
2022
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10013164666
Saved in:
7
Teaching causation and effectuation in the large classroom : a production-trade game
Memar, Noushan
;
Sundström, Angelina
;
Larsson, Toon
- In:
Journal of management education : the official …
45
(
2021
)
3
,
pp. 438-478
Persistent link: https://www.econbiz.de/10012520535
Saved in:
8
Gamification
-as-innovation : a review
AlSaad, Fatemah M.
;
Durugbo, Christopher M.
- In:
International journal of innovation and technology …
18
(
2021
)
5
,
pp. 2130002-1-2130002-28
Persistent link: https://www.econbiz.de/10012653362
Saved in:
9
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
10
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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