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A resource-matching based view of sponsorship information processing
Deitz, George D.; Myers, Susan Wesson; Markley, Melissa - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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Sponsorship and shareholder value : a re-examination and extension
Deitz, George D.; Evans, Robert D. <Jr.>; Hansen, John D. - In: Journal of business research : JBR 66 (2013) 9, pp. 1427-1435
Persistent link: https://www.econbiz.de/10009757096
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Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
Evans, Robert D. <Jr.>; Deitz, George D.; Sherrell, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 329-338
Persistent link: https://www.econbiz.de/10011951421