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The Economics of Professional Road Cycling
Reeth, Daam van (ed.) - 2022 - 2nd ed. 2022.
Chapter 1: Introduction -- Part I: Organizational Structure and Finances of Professional Road Cycling -- Chapter 2: The History of Professional Road Cycling and its Current Organizational Structure -- Chapter 3: The finances of Professional Cycling Teams -- Chapter 4: Sponsorship in Professional...
Persistent link: https://www.econbiz.de/10013418873
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Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.; Limbu, Yam B.; Spong, Yasha - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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Risikomanagement bei der Professionalisierung des Frauenfußballs
Deppe, Christian; Riedel, Oliver - In: Zeitschrift für die gesamte Versicherungswissenschaft … 97 (2008) 1, pp. 33-59
Persistent link: https://www.econbiz.de/10003730714
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Commitment in sponsorship relationships
Chadwick, Simon; Thwaites, Des - In: Journal of general management 34 (2008/09) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10003758466
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Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy; Bennett, Gregg; Villegas, Jorge - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert - 2009
Persistent link: https://www.econbiz.de/10003785216
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Unternehmenskommunikation kooperativ - eine Brauerei zwischen zwei Fußballvereinen
Nielsen, Martin - In: Kooperation und Effizienz in der …, (pp. 177-192). 2006
Persistent link: https://www.econbiz.de/10003323058
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International research on sports economics and production
Papanikos, Grēgorēs Th. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003357048
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Rolle und Ausgestaltung der nationalen Förderung der FIFA Fußball-Weltmeisterschaft 2006tm durch die Deutsche Bahn AG
Klein-Bölting, Ralf; Grunberg, Bastian; Handel-Jung, … - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 53-75). 2006
Persistent link: https://www.econbiz.de/10003334190